DealMirror Special Email Marketing Combo Offer
Email marketing is the single most powerful channel to reach your audience, and it can be used to achieve a number of different objectives, so it’s worth spending some time thinking about what you want to achieve with it before jumping in. An email should be an important component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty.
Email is a vital component of online marketing for business success. Here are a few interesting email marketing statistics that help show just how important it is to invest time and effort into carefully crafting the copy for your email campaigns:
The number of active email accounts worldwide was about 4.1 billion in 2014 and is expected to rise to almost 5.6 billion by the end of 2019.
Internet service providers (ISPs) Gmail and Yahoo! each currently boasts more than 1 billion active users worldwide.
As per a MarketingSherpa study, 72% of U.S. adults prefer to communicate with companies through email.
Emails that have personalized subject lines are 26% more likely to be opened compared to emails without personalization in the subject line.
By segmenting email campaigns, marketers can create and deliver more personalized content in emails.
A recent study by MailChimp showed the positive impact list segmentation has on email performance results: Segmentation increased email opens by 14.31% and clicks by 100.95% compared to unsegmented campaigns sent to the same customers.
80% of respondents to a Marketing Land survey about how to write better emails at work rated grammatical and spelling errors as one of the most unacceptable mistakes in the email.
The following email elements were close behind with 70% of respondents giving them an unacceptable rating: lack of a subject line, excessive punctuation, irregular fonts, and capitalized subject lines.
Yet, only 30% of respondents found smiley faces to be unacceptable in emails.
In the same Marketing Land survey, people between the ages of 45 and 64 years old were more receptive to humor in emails compared to a younger audience.
- How to communicate with your list
- Structuring emails for maximum profit
- How to get the most from your list
- What to write about
- How to get people to open your emails
- Awesome engagement
- Using expert copy techniques to your advantage.And Much More
- Begin with the end in mind
- Get Super Fast Exposure To Your Offers
- Build a relationship with your list
- Automate the entire process. And Much More